Shrujan is a not-for-profit making Trust. Any income that is generated is returned to the project.

We have developed an organisational structure that provides personal and economic support to the artists. All materials for the embroidery are provided by Shrujan at no cost to these artisans, who are paid directly for their labour immediately after the work has been completed.

The Shrujan team visits the artisans in the villages every fortnight. We have developed a system of delegating responsibility for production to some of these village artisans. Women with leadership skills are trained in organizational and business skills. These women are called Entrepreneurs. An Entrepreneur may delegate work to a Sub-entrepreneur, as and when required. This structure ensures that management is always evolving at the ground level, with training and responsibility being passed on to younger women.